Lucky Brand Eyeglasses are about a moment in time, about America, youth and courage. The brand stands for a time when quality and pride came first. Lucky Brand Glasses has always marched to the tune of its own drummer, never lining up to do it like everybody else. When the rules didn’t make sense, the company made up new ones. Lucky Brand Frames was founded on the nostalgia of small town America. It’s about innocence, courage and fun.